It’s About Context

Day 29 of 365.

The clues to the puzzle are usually well within reach.

Much like in school when you were taught how to find the context clues.

It’s in the simplicity of it all does the complex picture appear.

Thing is, just like a puzzle, there’s some work that has to be done.

Sometimes you have to lean in a little more.

Others you have to push back against the resistance with all you’ve got.

Question is, are you willing to put in the work to make sure the pieces come together? Or are you going to give up before the picture is complete?

David Yarde

David Yarde is a multidisciplinary strategist connecting human behavior, brand architecture and tech systems. Over twenty-odd years across design, brand and code, he has shaped positioning and brand architecture, designed identities and interfaces, and architected the platforms and data systems behind them. He founded Sevenality and is pioneering Lovable Brands. He’s based in Orlando.

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