The Power of a Child’s Heart

Children have the ability to brighten our lives in the most unique of ways. As we drive to and fro in order to complete our errands, attend meetings, and anything else that requires driving, getting there quickly is often a priority for most but what happens when an everyday speedometer meets the drawings of children?

Let’s take a look at the campaign Volkswagon put together. I hope this inspires you just as much as it inspired me.

 

 

Filmed in Auckland, New Zealand
Directed by Luke Bouchier

Learn more about the experiment:

http://www.volkswagen.co.nz/speeddial/

David Yarde

David Yarde is a cultural strategist and creative operations expert based in Orlando, with Caribbean heritage and 20+ years building systematic creative excellence. Known as "The Creative Dark Knight," David helps enterprise brands and emerging market institutions build the frameworks that prevent creative chaos, from hiring creative talent to managing complex projects.

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