The Power of a Child’s Heart

Children have the ability to brighten our lives in the most unique of ways. As we drive to and fro in order to complete our errands, attend meetings, and anything else that requires driving, getting there quickly is often a priority for most but what happens when an everyday speedometer meets the drawings of children?

Let’s take a look at the campaign Volkswagon put together. I hope this inspires you just as much as it inspired me.

 

Loads YouTube when you press play.

 

Filmed in Auckland, New Zealand
Directed by Luke Bouchier

Learn more about the experiment:

http://www.volkswagen.co.nz/speeddial/

David Yarde

David Yarde is a multidisciplinary strategist connecting human behavior, brand architecture and tech systems. Over twenty-odd years across design, brand and code, he has shaped positioning and brand architecture, designed identities and interfaces, and architected the platforms and data systems behind them. He founded Sevenality and is pioneering Lovable Brands. He’s based in Orlando.

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