Branding is one of those things that whenever it comes up, mentally people and probably even you end up feeling overwhelmed at the very thought. Luckily, your lovable branding guide is here to help! Better yet, the crew over at WP Buffs wanted you to share in on this lovable approach to …
Day 58 of 365. We’re lead early on to believe that respect is something that’s earned. So we live our lives seeking external validation for what our why should be. Essentially filling a premium car with unleaded gas. But what if the reality is that respect isn’t earned but defined? Meaning, we …
Day 42 of 365. The unknown is scary. Until you realize that it’s just a remix of the past. Yet very few take the chance. Hopefully that isn’t you. There’s a certain comfort in the unknown. It beckons with a sweet mystery that can only be solved when pursued. When paired with …
Day 39 of 365. Who. What. Where. When. Why. How. The basic building blocks of asking ourselves the tough but necessary questions. In order for them to be effective, you’ll need to understand where the problem is but most importantly how you can be of help. No one likes to be pitched …
Before you can build a personal brand or even set career goals, you need to understand why you want whatever your it is. Without a clear direction, you may simply end up wandering around unable to gain any traction behind your efforts. In this episode, we’re taking a look at the importance of …
Coca-Cola always has a unique way of showcasing the brand image using experiences that seem so obvious yet unthought of. This campaign by Ogilvy & Mather follows this pattern well. In an effort to promote recycling in the country of Vietnam, 40,000 free caps will be given away when someone purchases the iconic soda drink. …
The guys over at Enery BBDO put together an amazing campaign that highlights the value of story telling when it comes to branding. Check out the video, and be sure to share it with a friend.