Day 39 of 365.

Who. What. Where. When. Why. How.

The basic building blocks of asking ourselves the tough but necessary questions.

In order for them to be effective, you’ll need to understand where the problem is but most importantly how you can be of help.

No one likes to be pitched or sold, especially without first a proper relationship.

Before you try to get fancy, listen to the audience you’re looking to serve.

Take the time to show up and help out.

The less you focus on trying to show numbers, is the more numbers tend to follow you.

In reality, context is just another way of understanding  relevance.

Much of how you position your brand, whether personal or business, is all a matter of context.