Video: Starting with your why | #alwaysupward ep – 10

Before you can build a personal brand or even set career goals, you need to understand why you want whatever your it is. Without a clear direction, you may simply end up wandering around unable to gain any traction behind your efforts.

In this episode, we’re taking a look at the importance of starting with your why.

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David Yarde

David Yarde is a multidisciplinary strategist connecting human behavior, brand architecture and tech systems. Over twenty-odd years across design, brand and code, he has shaped positioning and brand architecture, designed identities and interfaces, and architected the platforms and data systems behind them. He founded Sevenality and is pioneering Lovable Brands. He’s based in Orlando.

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