The guys over at Enery BBDO put together an amazing campaign that highlights the value of story telling when it comes to branding. Check out the video, and be sure to share it with a friend.
A gum commercial with emotion

DY
David Yarde
David Yarde is a multidisciplinary strategist connecting human behavior, brand architecture and tech systems. Over twenty-odd years across design, brand and code, he has shaped positioning and brand architecture, designed identities and interfaces, and architected the platforms and data systems behind them. He founded Sevenality and is pioneering Lovable Brands. He’s based in Orlando.
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