I can help you structure and materialize your brand design strategy. To move from the ad-hoc management of random parts to having a clear vision and mission—a roadmap and strategy that allows you to become audience-centric and impact driven. After all audience-centric impact brands outperform the competition, they have better reputations and attract more support.
Are you curious to understand how design thinking and digital tools can help you engage with your audience? Are you seeking to engage better with your audience and provide a better experience? If so, I can help.
My Core Approach
My approach is designed to address the inevitable gaps that can be sources of persistent frustration within the creative process, and as people who work in for-profit and philanthropic organizations: gaps between practice and theory, strategy, and its implementation, ongoing support, communications and training, and short-term wins and long-term goals.
Although every brand is different, every brand has expectations and constraints under which it operates. My approach is to look at a brand through each of its operatinal contexts.
Looking at the brand over a practical time frame—why was it founded? What are the values? What does it hope to accomplish? What was it designed to do? What has changed and how? Additionally, taking a look at the brand's ecosystem—what are its products, services or technology? How are they changing or staying the same? Where are they in their life cycles?
Finally, taking a look at the thread that gets woven throughout. The people —what gets them up in the morning? What keeps them up at night? What are the micro-aggressions they experience? What makes them glad, sad or just mad?
The result of this approach is a fine, coarse-grained, moving picture of the past, present, and potential possibilities of the brand. The questions it has to answer and the choices it has to make form the skeleton of the brand story and ecosystem.
The power of this approach allows each member of the brand to become engaged, to transform problems that they have discovered into sustainable solutions, and to turn often fluffy, airy rhetoric into a concrete reality.
Creativity is about approaching things with a diverse perspective. One that’s founded in empathy and a passion for growth.
The Benefits I Bring
I can help improve the culture of your brand and take your strategy from a dream to a reality. Becoming a audience-centric brand takes holistic change. The digital space has changed the world and brands need to adapt accordingly, but that is not always easy to do from the inside. That is where I can help.
I can provide continued support for digital leaders and influencers. Transformation into a audience-centric brand takes time and a lot of intentional effort. It involves hundreds, if not thousands of decisions and discussions regularly. Having an outside perspective and resource you can turn to makes all the difference.
I can help educate colleagues, management, and vendors about the benefits of becoming audience-centric, service-orientated, and digital-first. I can provide training that will help everyone to be aligned around the brand mission and adopt best practices. I can also collaborate with management to help them in their time of change.
What Others are Saying
David is everything you want in a designer. Courteous & professional, committed to deadlines and continually bringing the creative talent you want from a design professional. His finished work is modern, clean and always captures the ideas we had in our head when we started.
- Andre Savoie
High Level Thinkers
David is a deep thinker about branding philosophy. He is up to date with the latest in the industry and has a strong grasp of concepts and execution. He helped us on a project related to UX and styling and was a strong team player. I wish him all the best on his future endeavors!
- Rajiv Menon
David is a bright and creative Web Design expert that thinks beyond "flashy" to marketable and profit producing sites. He is very task driven, organized, has attention to detail and a proactive marketing leader. It was a pleasure to work with someone who was so passionate and articulate about the design world.
- Alana Corine
David is an excellent and attentive graphic designer. He took the time to get to know my company and understand the message, audience, and approach before creating a beautiful visual identity that captures the essence of the brand. On top of that, David is generous with his time and advice, even outside the scope of his assignment. He is a professional and friendly person, and a pleasure to work with.
- Emma van Opstal
Who I'm Helping
Most of my work is in the for-profit sector, but I do take on philanthropic clients too. Whether you run a digital agency, offer traditional services, or work as a freelancer, I can help. I even assist startups. I can help build your reputation, grow your brand, and achieve your business goals.
What makes me qualified?
Good question! In fact there are few others who have my depth of knowledge and experience in the areas of design, technology strategy, and user experience. Especially when it comes to connecting the dots between them all.
Just some of the reasons people choose to work with me include:
- I have been doing this a long time. Over 16 years now!
- I have worked with brands like the Nabisco, Johnson & Johnson, Wal-Mart, Sam’s Club, Avis, and Merriam-Webster.
- I speak on user experience and digital strategies.
- Clever people seem to think I contribute something of value.
The longer I work in digital space, the less I realize that I know for sure. I don’t have any magic answers. But I do have tried and tested processes, methods for success, and a savage passion for finding the dots that solve problems.